Telling the story behind digital transformation.
FUJIFILM Business Innovation Australia faced the challenge of repositioning a legacy brand. Despite a strong heritage, the market’s perception hadn’t kept up with the company’s evolution into a dynamic, consultative partner for digital transformation.
Many customers were unaware of the robust suite of IT services, automation toolsand communication solutions they now offer.By turning away from technology to handcrafted paper engineering – "Work Happily Ever After" was a creative campaign, inspired by Japanese Kirigami paper craft, that humanised the brand and connected its heritage to its evolution.
The campaign created a refreshed identity and unified proposition which tied to the FUJIFILM Group purpose 'giving the world more smiles', with an innovative creative platform flexible enough to tell the new story and cut through the heavily saturated digital transformation sector.
